Hard Rock Biloxi teaming with Pitbull for new iLov305 lounge

The Center Bar in the middle of the casino floor inside Hard Rock Hotel & Casino Biloxi is about to get a new look inspired by Miami, and Grammy-award winning artist Pitbull.

Armando Christian Perez, known by the stage name Pitbull or Mr. Worldwide, and the creators of Sugar Factory American Brasserie recently unveiled plans for a tropical lounge and nightlife concept, iLov305. And it’s all set to open in Summer 2018.

“It’s an honor to be able to bring iLov305 to Biloxi,” said Armando Christian Perez (Pitbull). “I appreciate the opportunity and know that Biloxi will fall in love with the 305 the same way I did – hence the term iLov305!”

The 3,400 square foot space will have the aesthetic of an old Havana-club with tropical décor illuminated by neon accents reminiscent of Miami Beach’s famous Art Deco style. Guests will be greeted by an elevated bar with 360-degree seating around a white marble-top counter accentuated by cool blue lighting. At the center will be an impressive multi-purpose bar with 18 custom frozen cocktail machines offering up multiple varieties of mojitos and daiquiris at any given moment.

Over-the-top cocktails will take center stage, including the Mr. 305 Punch Bowl, meant for sharing, and the Dale Mojito. Frozen cocktails will showcase an assortment of refreshing Caribbean flavors.

Adorned with multiple flat-screen televisions, the top of the bar will serve as a performance space where dancers and musicians can entertain patrons and onlookers alike. As guests look upward towards the ceiling, they will find Vegas-style lighting pairing a mirage of colors with over-the-top crystal chandeliers that will also serve as areal stages for acrobatic performances.

“The addition of our all-new iLov305 lounge and entertainment space is not only an exciting addition to Hard Rock Hotel & Casino Biloxi, but is also a welcomed addition to the vibrant nightlife and entertainment scene happening on the entire Mississippi Gulf Coast,” says Todd Raziano, General Manager of Hard Rock Hotel & Casino Biloxi. “Miami is known for its thriving nightlife and energetic culture. There is no better place to bring that festive energy and lively entertainment to than Hard Rock Hotel & Casino Biloxi – the best place to party on the Gulf Coast. A partnership with an international superstar like Pitbull is a natural fit for Hard Rock and we look forward to providing another authentic entertainment experience that rocks for our guests!”

Located directly behind the bar will be the iLov305 main stage, complete with life-size bongos and designed for regular musical programming, inviting guests to step on the dance floor and experience the energy of Miami Beach through live performances.

“We’re excited to expand the iLov305 brand beyond Miami with this upcoming opening,” said Sugar Factory Founder, Charissa Davidovici. “As the newest addition to the Hard Rock Hotel & Casino Biloxi, we look forward to offering visitors a taste of the ‘305’ in Mississippi.”

Hard Rock Hotel & Casino Biloxi is owned by Twin River World Wide Holdings, Inc. and managed by Twin River Management Group.

“We opened a Robotic Bar experience here at Hard Rock Hotel & Casino Biloxi just two months ago,” said Mike Barlow, Senior Vice President of Operations for Twin River Management Group. “Now we are partnering with Pitbull to debut another exciting, unique and dynamic experience at our property that our guests will enjoy. From new restaurants to robots to Pitbull – there is always something exciting happening at Hard Rock!”