Mixology meets technology at Hard Rock’s Robo Bar

Mixology perfected by technology. That’s what the Hard Rock Hotel & Casino in Biloxi is promising with its new Robo Bar, opening January 25.

The bar features two robotic arms that can make 120 drinks per hour. It knows billions of drink combinations and offers 140 different ingredients for guests to choose from.

Currently, there’s only one other Robo Bar in operation in the United States, and it’s on the Las Vegas Strip.

Here’s how it works: Guests access a customized app on pre-set tablets. All the orders currently in queue and the ingredients being added are displayed on four 92-inch LED screens, along with real-time infographics and videos.
Guests can watch as the robots muddle, stir, shake, strain and serve drinks.

“Hard Rock Hotel & Casino Biloxi strives to provide cutting-edge experiences within our gaming, dining, entertainment and nightlife offerings,” said Todd Raziano, General Manager of Hard Rock Hotel & Casino Biloxi. “When technological advances create compelling, cutting-edge customer experiences, we feel the need to offer this one-of-a-kind experience to our guests. There is nothing ‘ordinary’ about a visit to Hard Rock Biloxi. And there is certainly nothing ‘ordinary’ about Robo Bar.”

Robo Bar will be located just outside Hard Rock Cafe Biloxi, near the main lobby overlooking the pool and Mississippi Sound. Robo Bar will be open Monday through Thursday, 2:00 p.m. until 10:00 p.m., Friday and Saturday from 12:00 p.m. until 2:00 a.m. and Sunday from 12:00 p.m. until 9:00 p.m.

In addition to the robots, Robo Bar will also employ human staff members as well, including ambassadors, hosts and technicians to service the unit and replenish items as needed.

Mike Barlow, senior vice president of operations for Twin River Management Group, the ownership group for Hard Rock Hotel & Casino Biloxi, discovered this technology in 2017 and got to work right away with MAKR SHAKR on how to bring this stimulating and novel concept to Hard Rock Biloxi.

“When we saw this in action in Vegas, we knew instantly this would be something our Biloxi patrons would enjoy,” said Barlow. “We want our guests to experience things at Hard Rock Hotel & Casino Biloxi that they can’t find anywhere else on the Gulf Coast – or anywhere on the eastern half of the United States for that matter. We pride ourselves on delivering surperior, revolutionary products time and time again for all of our hotel and casino properties throughout the US and Robo Bar will surely be one of our most exciting venues yet.”

Robo Bar will open to the public Thursday, January 25 at 5:30 p.m.