GULFPORT, Miss. (GULF COAST WEEKEND) - Now open in Gulfport, Crumbl Cookies bills itself as “The World’s Best Box of Cookies” and to be clear, the pink box presentation is not to be overlooked. Like so many other food brands these days, Crumbl Cookies wants to give customers more than just a delicious bite. They’re also serving up a social media moment.
But we’ll talk more about that later. First, let’s focus on the cookies!
Imagine an array of flavors similar to a doughnut or ice cream shop, but in cookie form. The ever-evolving menu changes weekly, and features seasonally specific flavors like Eggnog (a chilled soft eggnog sugar cookie base, sweet spiced eggnog frosting, and nutmeg dusting), Gingerbread Cake (soft cakey gingerbread cookie topped with a rich layer of cream cheese frosting and garnished with mini gingerbread man sprinkles), or Hot Chocolate (a warm gooey chocolate cookie topped with a pool of melted chocolate and mini mallow bits). And you’ll always be guaranteed the option of a classic, chocolate chip cookie.
Crumbl’s boxes are designed to perfectly fit each cookie side-by-side, whether in a 4-pack, 6-pack, or 12-pack box.
According to the the company’s website, “The unique shape along with the brand’s signature pink coloring make it recognizable and Instagrammable, perfect for posting that sweet Crumbl review, boomerang, or photo on social media.”
Each week, the company posts a video where employees “Unbox the Pink Box” to show off the flavors available at stores across the country. It enables customers to share in the experience of trying something new and giving immediate feedback on what works and what doesn’t.
The Utah based cookie company was co-founded in 2017 by two cousins, Jason McGowan (CEO) & Sawyer Hemsley (COO). In just three years, the company has expanded to more than 300 bakeries in 36 states across the country.
If you’d like to visit the Gulfport location, it’s right off I-10 on the northwest side of Hwy 49 at 15520 Daniel Blvd. Suite D.
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