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Pour yourself a Cup of Ambition with Dolly Parton’s new coffee brand

Dolly Parton announced this week that she is launching a new coffee brand to be served at her Buc-ee’s convenience shop.

NASHVILLE, Tenn. (WSMV) - The Queen of Country Music is soon planning to help workers get through their 9-to-5’s — with her own cup of joe.

Dolly Parton announced this week that she is launching a new coffee brand, Cup of Ambition. The coffee will be served at her new Buc-ee’s convenience shop, Tennessean Travel Stop, which opens on June 24.

Cup of Ambition is being made in partnership with Community Coffee, per a press release on the launch. Parton herself worked with Community Coffee’s founding family, the Saurages, to develop the light, medium and dark roasts.

The Queen of Country Music is soon planning to help workers get through their 9 to 5’s — with her own cup of joe. (WSMV)

“I’ve spent a lifetime workin’ 9 to 5, 5 to 9, and every hour in between! It takes a lot of energy to pursue your passion and navigate each day. That’s why I wanted to make a coffee that works just as hard. You know, I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee,” says Dolly. “Whether you’re chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home, I hope it brings a smile with every sip.”

The coffee will be available at the stop, which will be located off Exit 22 on Interstate 65, south of Nashville.

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Later this year, she plans to launch Cup of Ambition at retailers across the U.S. in K-Cups and as coffee grounds.

“Created to capture the warmth, energy, and Southern hospitality Dolly is known for, Cup of Ambition brings Dolly’s signature personality and charm together with Community Coffee’s rich tradition of premium coffee craftsmanship,” said a press release on the coffee.

Those interested in getting updates from Parton’s team on Cup of Ambition can sign up here.

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